IKEA has proven to be one of the most versatile furniture brands by adapting itself to the consumer and its environment. With IKEA Place, anyone can ideate, design, and preview their dream spaces on their mobile devices.
IKEA Place uses each device's camera to trace an empty space which can be converted into a home or office space. Once the space is mapped out, users will be able to browse IKEA products, and preview them on the actual space through their screens. During preview mode, IKEA Place displays each product according to the space’s dimensions, giving customers a real preview on how the room would actually look like. Users can drag and reposition each product to see how it fits best.
Users can also save their creations, and share them in social media to get people's opinions.
ONLINE SHOPPING 2.0
IKEA Place takes online shopping to the next level by letting users 'try' IKEA's products without the need of purchasing them, or going to the store. Knowing how furniture will fit in your home or office prior to purchase, and comparing with other options, is an extraordinary benefit everyone can take advantage of.